According to Dell (DELL), starting from October 10, 2008, the company launched a three-day IT products recycling activity at the door of Buynow computer store in the Pudong area of Shanghai.
Having tried it in Xiamen in May 2008, Dell China now brings the Dell Green Reform Action themed activity to Shanghai. During the recycling activity, Dell will buy obsolete IT products, including desktops, laptops, printers, computer parts and other computer peripherals, from local residents at the price of CNY1 per kilogram. People who sell products of more than four kilograms can receive a raffle ticket, which gives them an opportunity to gain a MP4 player. The recycled products will be destroyed with an environmental protection method.
In general, the mainframe of a desktop weighs about ten kilograms, which can gain a returned value of CNY10 in this activity while a laptop, weighing two to three kilograms, can only be sold for CNY2 to CNY3.
Apart from the recycling, other contents of this activity include educational activities about how to deal with obsolete computers in an environmentally friendly way and an exhibition of what Dell has contributed to the environmental protection in China as part of its corporate responsibility initiatives.
Dell started to provide free computer recycling services to Chinese individuals and families in December 2006. After that, Lenovo launched the same kind of service in China in the same month.