Chinese electronics distributor China 3C Group has signed a deal with department store chain operator China Intime Group to have China 3C open its first mobile phone retail counter in Intime's LiQun Department Store in Hangzhou.
Wang Zhenggang, chairman and CEO of China 3C Group, stated, "Our agreement with China Intime is our first with a high-end retailer. We believe our penetration into its flagship store can further diversify our customer base and maximize sales of our leading mobile phone brands."
This is the first time China 3C has distributed its product to China Intime department stores. Headquartered in Beijing, Intime operates a department store chain that primarily sells high-end luxury products. China Intime operates eleven chain department stores and according to the company's website, its average per-store revenue and net income performance is among the leaders in the Chinese department store industry.