Matches during the upcoming National Football League season in the United States will be streamed via an intranet targeting Chinese university students.

China Youth Media Inc. is streaming the NFL games through its rights agreement with Xinhua Sports and Entertainment. The NFL is streamed live on China Youth Media's Koobee.com, a dedicated intranet television network and media portal targeted to Chinese college students.

The NFL plays an American-style game that is very different from the common game of football played elsewhere in the world. In the United States, the game of football played outside of the United States is called soccer in the United States. This basic difference in terminology may pose problems for understanding the peculiar American game of "football".