Microsoft China has announced the formal operation of its first authentic products experience store in China.

Located on the first floor of Top Electronics City in Zhongguancun, Beijing, the new Microsoft experience store is operated by a channel provider and it offers Microsoft's various products, including the Windows operating systems, Office software, keyboards, and mouse.

In addition, professional sales consultants and trainers will locate in the store to provide users with consulting, product validation, and purchase services related to the software and hardware products of Microsoft.

Li Xiang, general manager for the Greater China region of Microsoft OEM Business Department, said at the opening ceremony that the launch of the Microsoft authentic experience store shows that Microsoft pays close attention to authentic products users and the market. He revealed that the expansion of the authentic experience store is a part of the company's bigger plan, which has not been disclosed yet.