Chinese Bitcoin exchange website BTCChina has reached a strategic deal with e-commerce providers, including online game service provider Shenzhoufu.com; Internet P2F financial management website Aicaike.com; and maternal and child product retail website Dandanchina.com.

According to the agreements, BTCChina will provide Bitcoin payment services to those e-commerce enterprises, which expand payment channels for Internet users, help e-commerce enterprises attract more users, and improve their competitiveness.

Bobby Lee, chief executive officer of BTCChina, said that they are honored to cooperate with those well-known e-commerce providers to jointly expand the payment sector. Payment channels are crucial for e-commerce companies and as a supplement of traditional currencies, Bitcoin has attracted wide attention on the Internet. The introduction of Bitcoin is expected to attract new user groups for those e-commerce websites.

In addition, BTCChina's services can also support cross-border payments, which will help Chinese e-commerce websites to attract overseas customers and vendors and expand overseas markets.

By June 2014, there were 63,000 physical stores and websites that accepted Bitcoin payment, including well-known brands like Dell and Neweggs. The world's leading Internet payment company Paypal also announced on September 23, 2014, that the company has accepted Bitcoin payments and users can purchase digital content such as games, music, videos and news with Bitcoin.