Chinese Internet portal NetEase.com announced that the company will officially close its blog services and recommends users to move their blogs to LOFTER, a microblog service at NetEase.
According to NetEase, the blogs moving to LOFTER will maintain the same contents. Meanwhile, the company will completely shut down its blog services in the coming weeks.
LOFTER is a microblogging platform launched by NetEase in 2011. After moving blogs to LOFTER, NetEase users can login using their original blog accounts.
This move represents NetEase's permanent closure of the blog business. Prior to this, the company tried to integrate its blog, microblog, and email services. However, it still could not catch up with its competitor's Weibo service in the blog market.