Alibaba Group announced plans to further promote its globalization European strategy, stating that they will upgrade their office in London into a European strategic center.

At the same time, the group will open a new office in Milan, Italy.

The news was announced by Michael Evans, Alibaba Group president and head of globalization affairs. He also announced two personnel changes: Amee Chande was appointed Alibaba Britain general manager and Rodrigo Cipriani Foresio was appointed Alibaba Italy general manager. Over the next few months, the group will open more offices in European countries such as France and Germany.

Evans said Chinese consumers have been looking for high-quality international brands and overseas products. Europe is known for its variety of premium brands and high-quality products and that is why Alibaba chooses this marketplace to reinforce its localized operations.

By opening offices in many countries in Europe, Alibaba will start creating a one-stop global infrastructure platform, which will promote the realization of its global purchasing and sales strategy.