Alibaba Group and Shanghai Jahwa United Co., Ltd. signed a strategic cooperation agreement in Hangzhou.

With the deal, the two companies will use big data to explore consumer buying preferences; optimize and upgrade product supply chains; and help Shanghai Jahwa realize its strategic development of full-brand full-channel distribution. Meanwhile, the two parties will jointly establish China's first big data daily chemical products R&D lab.

Financial terms of the deal were not released.

During the cooperating period, over half of the new products of all sub-brands of Shanghai Jahwa will have an exclusive debut of 15 days on Tmall.com, B2C e-commerce platform of Alibaba Group. Shanghai Jawha makes and sells personal cleaning and care products; cosmetics; household cleaning products; and perfumes.

In addition, Alibaba Group will integrate its various resources such as retailing knowledge, e-commerce, logistics, cloud computing, big data, finance, and entire ecosystem to provide business solutions to Shanghai Jahwa.