Amazon.com faces stiff competition in China from JD.com and Alibaba, but a new deal may help attract more consumers to its website.
Chinese electronics and home appliances retailer Gome has reached a deal for its official flagship store to enter Z.cn, which is Amazon's website in China. Financial terms of the deal were not released.
The two parties will work together also on third-party product supply, logistics solutions, and post-sales services.
This Gome official flagship store on Z.cn will provide over 5,000 kinds of products of nearly 70 brands, covering large home appliances, TVs, stereo systems kitchen appliances, and lifestyle appliances. In the future, this store will gradually expand to cover more products such as digital products, communication products, and consumer electronics.
During the initial operating period of this store, it will focus on serving the Beijing market. Before the end of this year, the service range is expected to extend to major first- and second-tier Chinese cities. Gome's official flagship store on Z.cn will then realize nationwide operation with full product categories in the future.