Seeking to capitalize on a proposed government regulation requiring online lending businesses to use electronic signatures, venture capitalists have poured money into SSqian, a two-year-old Chinese startup that hopes to ride demand for the digital marks.

Shunwei Capital led the series A+ round in the company and existing investors Matrix Partners and DCM also participated. It is unclear how much was invested and what size of stake the VCs claimed, so this A+ round could be part of a marketing and media push for the company.

SSqian previously raised RMB7 million in a pre-A round from Matrix Partners and a RMB30 million series A led by DCM and joined by Matrix.

The company charges RMB6 per contract for clients needing to sign under 10,000 contracts. Users can also search and view any contracts by connecting to SSqian's cloud computing platform.