The Digital Source For China's Tech Innovation Since 2000

Search
Close

Starwood Names Last Concubine As KOL For China Push

September 13, 2016
Internet

U.S.-based Starwood Hotels and Resorts is taking its brand message online to Chinese consumers with the introduction of actress Liu Tao as the company's key opinion leader for its Westin brand.

The actress known for her film roles in "The Last Concubine" and "Dali Princess" and who served in the People's Liberation Army is dropping her communist roots for the capitalist endeavor of promoting the hotel as its new Westin Healthy Living Ambassador.

As a KOL for the Westin brand, Liu Tao will create online videos to create social media buzz such as this QQ-hosted one in which she wakes with her kids, engages in a vigorous workout at Westin, and then enjoys a meal and walk along the beach.

Neither Liu Tao nor Starwood stated financial details of the brand-building role, and the length of time for Liu Tao's commitment in the Internet initiative has also not been revealed.

Tags: branding | hotel | Internet marketing | Internet video | key opinion leader | KOL | online marketing | online video | QQ | social media | Starwood | travel

Other Related News:

Chinese Hackers Threaten India’s Critical Infrastructure: CEO, Recorded Future

January 9, 2022

Berlin 2022: Against the Ice movie review – Game of Thrones’ Nikolaj Coster-Waldau stars in gruelling true-life survival drama coming to Netflix

February 16, 2022

Chinese Companies Form Video Content Group

May 1, 2012

Robotic police dogs: Useful hounds or dehumanizing machines?

August 1, 2021

Dow Jones Today, Futures Slip Ahead Of Inflation Data; Apple iPhone 13 Event, China Covid Outbreak In Focus

September 14, 2021

(Mail Online) Trump warns China may take control of Bagram Air Base, slams Biden for 'surrendering' in Afghanistan

November 8, 2021

Chinese Vacation Home Sharing Website Closes Investment

November 3, 2016

Tesla’s Elon Musk secures US$46.5 billion in financing commitment to acquire Twitter, explores tender offer

April 22, 2022

The ‘Chinese Uber’ plummets more than 20% on Wall Street after announcing its goodbye

December 5, 2021
  • Contact Us
  • About Us
  • Corrections and Disclosure
  • Privacy Policy
  • Terms & Conditions
Menu
  • Contact Us
  • About Us
  • Corrections and Disclosure
  • Privacy Policy
  • Terms & Conditions
© 2022 ChinaTechNews.com. A Service of Asia Media Network.
Twitter
Posting....