The Industry of Virtual Reality Alliance has been established in China as part of the government's effort to partner with private industry.

The IVRA claims to have more than 170 enterprises and institutions as partners, includes Alibaba, HTC, Huawei, JD.com, Netease, Sohu, Perfect World, Enlight Media, Letv, iQiYi, Samsung, Nokia, AMD, Ubisoft, Nvidia, and ARM.

China's Ministry of Industry and Information Technology is working with these companies to promote technology innovation and to formulate industrial standards, bridging hardware, software, content, platforms and industrial applications.

In May, the Communist Party of China's Central Committee and the State Council issued the National Innovation-driven Development Strategy Outline, highlighting the need to develop a new generation information network technologies, enhance VR technology research and industrial development.

HTC previously collaborated with 37 venture capital firms to set up the VR Venture Capital Alliance to invest billions of dollars to promote the global VR industry.