Chinese B2C e-commerce website JD.com and social media content platform Toutiao.com announced that the two parties have reached a strategic deal to work together to launch a "JD-Toutiao program".

Toutiao's 550 million users will be able to enjoy the e-commerce services provided by JD in their reading scenes; meanwhile, JD will gain another top traffic portal on the mobile Internet to peddle its online sales.

In addition, the two parties plan to integrate multi-screen, multi-platform, and multi-scene big data resources. Financial terms of the deal were not released.

Toutiao has over 130 million monthly active users and the average daily usage duration of each user is over 76 minutes. JD has over 188 million annual cumulative active users and the company's gross merchandise volume reached CNY160.4 billion in the second quarter of 2016 financial year.

Xu Lei, senior vice president of JD Group, said that JD will launch its first-tier shopping entrance on Toutiao. Relying on Toutiao's personalized data recommendation capabilities, JD and vendors on its platform will be able to realize precision marketing to Toutiao's user base.