Microsoft announced during WinHEC that the iconic American company has submitted an application to the Chinese government to bring HoloLens into China.
This augmented and virtual reality product is expected to be available in the Chinese market in the first half of 2017 and it will target Chinese developers and business users.
Terry Myerson, head of Windows and device business unit, revealed to local media that the Chinese version of the HoloLens will have the same price as the international version, which is about USD3,000. However, they are not sure if the price will be higher due to Chinese tariffs. Myerson also said that Microsoft currently does not have any plan to launch the consumer version of HoloLens to Chinese fans.
With the price of USD3,000, HoloLens does not target ordinary consumers. Microsoft held a conference in October 2016 and announced plans to cooperate with Dell, HP, Asus, Acer, and Lenovo to launch mixed reality headsets, with starting price of only USD299. But those seem to be destined for countries other than China.
In addition, Microsoft announced that they had reached a deal with 3Glasses, a Shenzhen-based VR headset start-up. In the first half of 2017, 3Glasses' headset for PC will support Windows 10.