Lenovo announced the appointment Ricardo Bloj as new president for its Brazil business.

Bloj joined Lenovo's Brazil branch as chief operating officer in 2016 and he was promoted to president as replacement for Silvio Stagni. Stagni departed Lenovo Brazil at the beginning of 2017 and joined Allied, a local information technology distributor in Brazil.

Bloj has 25 years of experience in the information technology industry. He previously worked for IBM and Brazil's manufacturing giant Itautec.

At the end of 2016, Lenovo announced plans to restructure its Brazil business as one of the measures to cut expenses of the group. Prior to this, Lenovo owned a 52,000-square-meter factory in Itu, Sao Paulo. As a part of the restructuring, Lenovo moved its product manufacturing to another factory to Indaiatuba, Sao Paulo and reduced its factory area by half.

At the same time, Lenovo cut a large number of employees in Brazil to reduce staff from 5,000 to 800. Commenting on the employee layoff, Lenovo explained that it was a necessary measure to adapt its costs to new market situations.


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