The Digital Source For China's Tech Innovation Since 2000

Search
Close

JD.com Parent Company Appoints New CMO

May 12, 2017
Internet

Chinese B2C e-commerce group JD has promoted Xu Lei to be JD Group's chief marketing officer.

Xu will be directly reporting to the group's CEO Liu Qiangdong.

JD Group's newly established CMO system will be responsible for the integrated marketing functions of the group's online store, finance, insurance, logistics, and cloud businesses. Meanwhile, it will take over the public relations strategy planning function in the Chinese domestic market.

After being promoted to the group's senior vice president role, Xu drove the closed-loop integration of JD's front-end businesses and teams and established a retail store marketing platform system. Xu improved the company's marketing and operating efficiency and built up strong operating and marketing competitiveness for JD.

Xu started working as JD's marketing consultant from May 2007 and he officially joined the company in January 2009. He held several positions in JD, including head of marketing of JD.com, head of its mobile business unit, and head of the retail store marketing platform system.

Tags: B2C | e-commerce | human resources | Internet marketing | Internet shopping | JD.com | Liu Qiangdong | marketing | online marketing | online shopping | Xu Lei

Other Related News:

Apple Frames 2.1: Apple Watch Series 7 and 2021 MacBook Pro Support, New Update Flow, Plus Chinese and Czech Localization

January 12, 2022

Chinese police detain two in Alibaba sexual One News Page [US]

August 15, 2021

Microsoft China Fixes New Leadership For 2008 Fiscal Year

October 29, 2007

Chinese internet giants highlight 'tech for social good' at AI expo, as they 'embrace' regulations

September 2, 2022

IPN Communications Signs VoIP Agreement With Dragontel

March 10, 2004

Is Alibaba Stock A Buy Right Now Amid China Regulatory Scrutiny? Here’s What BABA Earnings, Stock Chart Show

September 30, 2021

Bitcoin ATM Enters Hong Kong, Taiwan

January 7, 2014

eBay Invests In China e-Commerce

April 16, 2004

Alibaba CEO extols positive role e-commerce giant’s technology can play in Chinese society in article for official magazine

June 29, 2022
  • Contact Us
  • About Us
  • Corrections and Disclosure
  • Privacy Policy
  • Terms & Conditions
Menu
  • Contact Us
  • About Us
  • Corrections and Disclosure
  • Privacy Policy
  • Terms & Conditions
© 2023 ChinaTechNews.com. A Service of Asia Media Network.
Twitter