Autohome.com.cn and BAIC Motor Corporation jointly announced that the two parties will fully upgrade their strategies and they will implement in-depth cooperation in major sectors like marketing and research and development.
It is said that Autohome will help BAIC Motor improve brand awareness, sales conversion rate, and online and offline linkage.
Xu Heyi, chairman of BAIC Group, said that BAIC Motor is committed to establishing a global quality resources integration and collaboration new model and it aims to build an open win-win intelligent new ecology. The strategic cooperation with Autohome will help BAIC Motor realize a comprehensive insight of user demands, explore sales potential of existing products, accelerate new product development and replacement, and improve cost competitiveness and brand influence to provide the best products and services to consumers while creating China's new high-end automobile brand.
Lu Min, chairman and CEO of Autohome, said that Autohome will further connect industries to make friends with more automobile companies and vendors. In the future, the company will also cooperate with BAIC Motor in big data and car intelligent database to help the latter achieve sales increase and R&D innovation.
Official information shows that Autohome has signed strategic agreements with more than ten main engine companies in China.