Xiaomi Japan announced on its official Twitter account that the company would release smartphone and home appliances products in the Japanese market on December 9, 2019.
With this move, Xiaomi will enter the Japanese market ahead of its original schedule. Prior to this, the Chinese smartphone maker planned to enter Japan in 2020.
Xiaomi will become another Chinese smartphone manufacturer to enter the Japanese market Following Huawei and Oppo.
According to the latest smartphone quarterly tracking report released by IDC, in the third quarter of 2019, China's smartphone market shipment decreased by 3.6% year-on-year to about 98.9 million units. Therefore, the Chinese smartphone companies accelerated their overseas expansion.
Based on sales statistics of the Japanese mobile phone market, in the second quarter of 2019, Apple ranked first with 50.8% market share, followed by Samsung and Sharp.