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China floods: TikTok influencers can be a force for good in fighting deadly disaster

July 29, 2021
Source: scmp.com scmp.com
News Snapshot:
The heavy rainfall in central China’s Henan province has inflicted huge loss of life and property. Fortunately, the government and other members of society mobilised to provide disaster relief on a war footing. China’s online influencers also jumped in to help. As the disaster unfolded, a number of these internet short-video celebrities, or wang hong (red-hot on the web) in Chinese, who can leverage their popularity to get their fans to purchase goods or services that they endorse, wielded that power to help flood-affected people and raise funds for relief aid. I’d call it wang hong social mobilisation. China’s short-video...
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Tags: advertising | ByteDance | China | Chinese | content | Douyin | government | Guangdong | Henan | Huanan | Internet | IT | loss | microphone | music | news | online | online video | power | revenue | Shenzhen | social media | technology | TikTok | War

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