Did you know that Samsung has less than 1% market share in the world’s leading mobile market? Today, China is the juiciest market for many of the mobile manufacturers. With a poblation of more than 1400 million inhabitants and a very accelerated access to the Internet and new technologies, there are many brands that have in the Asian giant their best ally in terms of growth. And it is that the movements of China with smartphones are so powerful that it is estimated that by the end of the year half of all the mobiles in the world will be chinese brands. Of course, China itself comes in here too, which naturally has special predilection for the national product. There, the mobile market is taken over by country brands such as OPPO, Xiaomi, realme or vivo. Only Manzana it remains “infiltrated” in a market as profitable as it is demanding. The latter is one of the few non-Chinese brands that manages to maintain decent numbers in the Asian country, while firms such as Samsung or LG they barely have market share. While in Europe and Latin America Samsung maintains a predominant position, accumulating between 25 and 40% of sales depending on the country, in China the Korean market share would only reach 0.6%. Why does this happen? The youtuber TechAltar has thoroughly analyzed the issue in a video from which a series of keys the sea of interesting. These would not only explain the reasons why Samsung hardly sells mobile phones in its neighboring country (remember that Samsung is Korean), but they would also justify Chinese dualism: o Apple or Chinese brands. We recommend that you watch the video because it is wonderfully well explained. 2014: the year everything went wrong After two decades of expansion early by China and to become one of the leading manufacturers in the country, in 2014 things started to get very ugly for Samsung: on just two years ago Samsung was kicked out of the top 5 manufacturers, losing its privileged position to Xiaomi, Huawei, OPPO, vivo and finally, Manzana. Throughout 2017 and 2018, Samsung hit ground in China, and from there to the present. Things were so bad for Samsung that in 2019 it closed its last mobile factory in the country, thus focusing production on countries such as Vietnam or India. But, what was the cause of such a sudden fall? How could everything go to hell in just two years? TechAltar discard theories that point to the international tensions between China and the West or the politics of the Asian country itself. Could they influence something? Of course. Were they the main cause? Now here near. The key is in the market As the youtuber rightly observes, in 2013 Samsung had a sweet moment in China, sharing market share with infinity of brands thriving. Not only with titans like Huawei or Apple, but also with true specialists of mass technology like Coolpad, Lenovo, HTC, ZTE or Meizu among many others. Like Samsung, none of these brands could hold the type in China after the explosion, from 2014 onwards, from Apple, Huawei, Xiaomi and co. Basically the market was so saturated that imploded. In just two years, there were heavy investments by a few brands, which, with surprise and wallet effect, quickly took the market. The perfect storm was generated from above and below. On the one hand Apple and Huawei began absorb the most premium market segment and on the other, Xiaomi, vivo and OPPO began to do pressure from below, flooding China with cheap mobiles with a value for money very difficult to match. Xiaomi strongly opted for massive online sale, OPPO and vivo focused on selling very cheap mobiles in rural areas of the country through a well-worked distribution network and, finally, Apple and Huawei were left with the most exclusive segment. It should be noted that 2014 was also the year of the iPhone 6 and Huawei Mate 7, two large-screen mobiles that, at least in China, They overtook the Samsung Galaxy S5 on the right. Samsung adapted late In just two years, Samsung saw its sales in China plummet, not being able to react until at least three or four years later, already with the launch of the Samsung Galaxy S8. However, and as we already know, it was too late. In large cities, people already preferred Apple and Huawei mobiles, which were associated, as in the West, with a higher social status. Meanwhile, in the more rural areas, the Chinese preferred to bet on the country’s brands: cheap, reliable and with a solid distribution network. Today, five brands (Xiaomi, OPPO, vivo, Huawei and Apple), are distributed more than 80% of the Chinese market. In the same way, factors such as Samsung’s customization layers, adapted to the global market, and the lack of a “Chinese touch” in its ecosystem of apps and integrationsThese are aspects that have gradually turned Samsung into a more restrained brand in China. There, where Google has hardly any presence, the user is used to other types of interfaces and dynamics on their mobile phones. Something where only Apple can compete with its almighty iOS. As if that weren’t enough, the “globalist stigma” of Samsung’s mobiles was joined the Galaxy Note7 fiasco It did not help the Korean, further burying her presence and her brand image in the country. Is Samsung finished in China? What’s left of Samsung in China today? The fact that Samsung has less than 1% market share in China does not imply that it does not sell mobile phones in that country. 1% of the Chinese market is still many mobiles every year. Samsung is currently exploiting this figure in China by focusing on the most premium market, something that in our opinion has all the sense in the world. With a more moderate catalog, Samsung tries to focus on what are now its most “brand of the house” high-end mobiles: the Samsung Galaxy Z Flip and Z Fold. 6 indisputable advantages of using an iPhone instead of an Android mobile Meanwhile, and as TechAltar tells in its video, it seems that of the Chinese misadventures of Samsung they had a moral since in recent years Samsung has been able to adapt perfectly to India, another emerging market as or more juicy than China and in which Samsung is in great health. Let it not be said that the Korean woman does not learn from her mistakes. 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