BEIJING (Reuters) – Chinese automaker Geely has hired Stefan Sielaff, the former head of design for The British luxury Bentley logo, as Chinese automakers turn to new styles to boost sales in the world’s largest auto market. Sielaff, who has also worked for Volkswagen AG and Daimler AG, will be in Gothenburg, Sweden and will lead the design of the national brands Geely, Zeekr, Lynk. It will manage the design of its Volvo and Polestar brands. Chinese automakers have traditionally implemented models that resemble foreign brands, but as sales increased, many, such as Geely, Great Wall, and BYD, created their own studios, run by foreign designers, to create new designs. Hangzhou-based Geely, which owns Volvo Cars and a 9. 7% stake in Daimler, has turned to sportier designs to boost car prices. Application cars are also popular. The biggest attention comes from the fact that the car’s design is difficult to adjust, with the shift to electric cars and smarter driving systems coming with more outdoor sensors. Chinese giant Didi Global Inc recently hired Matthew Swann, in the past at Tata Motors and Great Wall, to lead the external design of its vehicles. Baidu Jidu hired former Cadillac designer Frank Wu. (Reporting via Yilei Sun and Brenda Goh; editing via Richard Pullin)