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Chinese Consumers' Enthusiasm for iPhone 13 Crashes Apple Website in China

News Snapshot:

On the evening of September 17th, Apple’s iPhone 13 series of smartphones began pre-sales through the company’s official website and major e-commerce platforms. Shortly after the pre-sale began, the official website was unable to connect to the Apple Store page or simply got stuck . The most popular pink model on Tmall’s booking platform was snapped up in less than 3 minutes. Apple’s official store on Tmall offered more products than originally scheduled overnight yesterday, and some models were available only for a short time before selling out. According to previous data, as of the afternoon of September 16th, more…

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