According to a report in The Verge, with a permanent ban on 600 Chinese brands across 3,000 seller accounts, Amazon is cracking down on firms that were abusing the e-commerce platform’s review mechanism. The e-commerce giant has reportedly revealed that the process of banning these Chinese brands is complete after five months of global crackdown on brands that were tampering with the system created by Amazon for user reviews. Many popular brands of the world were banned According to the report, the Amazon ban was enforced against brands that “deliberately, repeatedly and significantly” violated company policies. The issue with these “paid” reviews was first noticed by the Wall Street Journal back in June, and reported that electronics brand RAVPower was offering $35 gift cards to users who reviewed the product. The report names brands like Mpow, Aukey, RavPower, Vava and others, which are popular not only in China but also across the world. Refund offer for writing negative review According to the report, it is likely to be a challenging affair to detect these brands attempting to circumvent Amazon’s regulations, especially as some of the offers made to buyers masquerading as the Hidden Warranty Program or “VIP Testing Program” While other brands only contacted users who wrote negative reviews, offering them a “refund” in exchange for removing the review, even without returning the product that was reviewed negatively. Will take action for violating the rules, no matter what The company said in a statement to The Verge- “Amazon works hard to create a great experience in its stores so that customers can shop with confidence and sellers have the opportunity to grow their business amid healthy competition. Customer Shopping We rely on the accuracy and authenticity of product reviews to make decisions, and we have clear policies for both reviewers and selling partners that prohibit abuse of our community features. We suspend, ban, and suspend those who violate these policies. and take legal action, wherever they are in the world.
