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McDonald’s offers digital token ‘Big Mac Cube’ in Shanghai as fast-food chain ramps up China expansion

October 12, 2021
Source: scmp.com scmp.com
News Snapshot:
McDonald’s China has become the first mainland-based restaurant chain to launch non-fungible tokens (NFT) amid a surge of interest from young consumers in digital retail trends. A limited number of the digital tokens will be given to some company employees and customers as a gift after the fast-food giant opened its largest store in Shanghai over the weekend, the mainland’s commercial and financial capital. The fast-food chain also put a new office tower in the city, where its China headquarters and flagship outlet are located, into operation. “McDonald’s is a young and trendy brand that has always paid attention to...
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