CHINA/INTERNATIONAL. In the first edition of a new column that profiles some of the latest promotions on WeChat, we examine how Chinese and international travel retailers are joining in the spirit of the forthcoming 11.11 Single’s Day celebrations and online shopping festival with a series of high-profile digital campaigns. China Duty Free Group rolls out the incentives Sector giant China Duty Free Group (CDFG) is running an extensive 11.11 online shopping festival on its WeChat OA. The nation-wide promotion involves CDF Beauty, CDF Member Shop (Huiyuangou), CDF Guangzhou, Duty Zero by CDF, CDF Hainan, Sunrise Duty Free, and CDF Hangzhou,…