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Cancer Communication and User Engagement on Chinese Social Media: Content Analysis and Topic Modeling Study

November 11, 2021
Source: jmir.org jmir.org
News Snapshot:
Background: Cancer ranks among the most serious public health challenges worldwide. In China—the world’s most populous country—about one-quarter of the population consists of people with cancer. Social media has become an important platform that the Chinese public uses to express opinions. Objective: We investigated cancer-related discussions on the Chinese social media platform Weibo (Sina Corporation) to identify cancer topics that generate the highest levels of user engagement. Methods: We conducted topic modeling and regression analyses to analyze and visualize cancer-related messages on Weibo and to examine the relationships between different cancer topics and user engagement (ie, the number of retweets,...
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Tags: Chinese | communication | content | development | health | healthcare | IE | Internet | media | medicine | platform | Sina | smoking | social media | technology | user | Weibo

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