In the second half of 2021, K-contents had a great harvest. The main character is Netflix’s 9-episode drama ‘Squid Game’. Since its release on September 17, Netflix has topped the charts in nearly half of the countries where it is serviced, and has been viewed by more than 111 million households worldwide. And Mugunghwa flowers bloomed in the work, and games such as dalgona drawing and tug-of-war also got on the craze. What is the driving force behind the global success of a subject we are familiar with, including various games and characters that may be around us? For the...