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H&M wants smart clothes to compete with wearables from Apple and other consumer electronics brands

November 16, 2021
Source: scmp.com scmp.com
News Snapshot:
Fast fashion brand H&M’s chief technology officer is trying to make smart clothing mainstream, at a time when clothing manufacturers are struggling with complex supply chains and environmental pressure. Alan Boehme is examining how H&M’s clothes could monitor your heart rate or hydration levels, and how artificial intelligence could shrink H&M’s supply chain, potentially decreasing the company’s carbon footprint. In September, H&M couldn’t keep up with demand because of delays and disruptions of product flows. The Swedish company’s tech focus comes at a crucial time for the clothing industry, as people increasingly move from shopping at bricks-and-mortar stores to shopping...
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Tags: 5G | apparel | Apple | artificial intelligence | bluetooth | brand | chief technology officer | China | clothing | consumer | consumer electronics | fashion | Gadgets & Electronics | Google | Hong Kong | India | manufacturing | Pandemic | search engine | smartphone | social media | supply chain | Sweden | technology | War

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