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Zim reshuffles China game plan

December 6, 2021
Source: newsday.co.zw newsday.co.zw
News Snapshot:
BY FREEMAN MAKOPA ZIMBABWE is to deploy additional manpower to China to give impetus to Harare’s two-decade marketing campaign to attract Beijing’s travellers to local market, Tourism minister Mangaliso Ndhlovu told NewsDay Business yesterday. He said visibility of Zimbabwean attractions in Chinese source markets could have been affected by a poor marketing strategy. Under the late former President Robert Mugabe’s “Look East” policy, China and Zimbabwe inked the approved destination status at the turn of the century, which represented a huge endorsement by Beijing that southern African was among the safest destinations. Chinese tourists — estimated at about 20 million...
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