[Sponsored Article] To compete with local brands, international cosmetics brands increasingly work with bloggers and influencers, or key opinion leaders (KOLs), to promote their products in China, according to a recent report compiled by EY-Parthenon (EYP), Ernst & Young's global strategy consulting arm, on China's beauty market. Against the backdrop of stronger preferences for home-grown brands, international brands must find ways to better engage with China’s 260 million Gen-Z consumers, whose wealth is growing faster than their counterparts elsewhere. They are also more willing to spend on their skin. Domestic market players currently account for 56 per cent of China’s...