NBCUniversal Signs Deal With TikTok For Beijing 2022 By Community | 2 hours ago NBCUniversal has signed a deal with TikTok which will see the broadcaster utilising the social media platform in order to further promote next month’s 2022 Winter Olympic Games in Beijing. “Looking back at insights from the Tokyo 2020 Games, it was fascinating to see how much audience interest there was in perhaps ‘non-traditional’ Olympics content,” said Harish Sarma, TikTok’s global head of content business development. As part of the deal there will be a livestream numerous times per day featuring a TikTok creator, as well as...