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Asian Women’s Cup breaks digital and TV records with 31m watching final in China

News Snapshot:

February 18 – The AFC is reporting record breaking digital engagement and broadcast TV numbers for its just completed Women’s Asian Cup. The tournament played from January 20 to February 6, received more than 270 million impressions, 17 million engagements and 74 million video views across its channels. Compared to the AFC Women’s Asian Cup 2018, it is a phenomenal growth of 5,324%. The AFC expanded its reach by increasing the language versions of its channels to include Arabic, Mandarin, Japanese, Korean, Thai, Vietnamese, Farsi and Indonesian – in addition to its coverage in English. Looking at the broadcast TV…

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