Liky Li, a live-streamer based in the southern Chinese city of Guangzhou, often works between midnight and 8am to pitch music boxes and Harry Potter figurines to online consumers in cities such as London and Manchester, instead of those in local locations like Shenzhen or Shanghai. A former English opera teacher and translator, Li said she is using “Live Shopping on TikTok Shop” – a service under popular short video-sharing platform TikTok – to reach a vast “blue ocean” of unexplored opportunity in cross-border e-commerce. “Everyone is just getting started, so every step is hard to take, and no one…