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BMW Taiwan ramped up social media engagement with Appier and Bremen Digital Creative ChinaPulse.com China News, Data, Media Intelligence and Insights

June 15, 2022
Source: chinapulse.com chinapulse.com
News Snapshot:
BotBonnie takes lead to support Meta’s Recurring Notifications feature, helping brands better engage with Facebook community TAIPEI, TAIWAN – Media OutReach – 14 June 2022 – Appier , together with BMW Taiwan (Pan German Motors) and Bremen Digital Creative , today announced the joint efforts of raising BMW’s brand awareness and further foster its customer loyalty following the 2022 Lunar New Year (CNY) campaign. By implementing Appier’s BotBonnie conversational marketing solution, BMW Taiwan was able to better utilize Meta’s Recurring Notifications feature and successfully connect with its community on Facebook to achieve 4 times more engagements than it did in...
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Tags: BMW | brand | China | community | customer | data | digital | Facebook | German | IT | Lunar New Year | marketing | media | media intelligence | news | social media | Taipei | Taiwan

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