TAIPEI, TAIWAN – Media OutReach – 14 June 2022 – Appier, together with BMW Taiwan (Pan German Motors) and Bremen Digital Creative, today announced the joint efforts of raising BMW’s brand awareness and further foster its customer loyalty following the 2022 Lunar New Year (CNY) campaign. By implementing Appier’s BotBonnie conversational marketing solution, BMW Taiwan was able to better utilize Meta’s Recurring Notifications feature and successfully connect with its community on Facebook to achieve 4 times more engagements than it did in previous years with a 78% opt-in rate and 99% read rate. Figure 1: By leveraging the Recurring Notifications…