Young Chinese consumers are increasingly embracing digitization, meaning that any brand interested in tapping their spending power should increase activity on Chinese social media platforms and consider collaborations that include the issuing of digital collectibles (the China-market counterpart of NFTs). For brands looking to build hype online and tap the spending power of young Chinese consumers, here are five things that brands should keep in mind before launching digital collaborations in China: 1. Don’t confuse China’s digital collectibles with NFTs To safeguard what Beijing authorities call “currency sovereignty,” the People’s Republic of China (PRC) enacted a phased but strict nationwide...