Chinese and American TikTok are vastly different from each other, but not in the ways you’d expect. Erica Yang, chief executive of the Chinese-American social agency and venture studio RealHype Creative, outlines three areas US marketers should learn from. 1. Create more premium content Chinese TikTok has become the short form video version of a TV network, even featuring multi-episode talk shows. This means the quality of its content is far superior across all verticals and categories. “With over 600 million active users on Chinese TikTok, the platform is both more sophisticated and competitive, so in order to stand out,...