Diego Della Valle, chairman of leather goods manufacturer Tod’s, explains the essence of an authentic Italian luxury lifestyle and why it still appeals to younger generations across the globe . What is the Aria d’Italia campaign? We want to celebrate contemporary Italian lifestyle and its values. Through a few keywords, such as timeless, craftsmanship, heritage, imagination, passion and joy – which embody the core values of the Italian lifestyle and at the same time reflect the DNA of our brand – the project tells the stories of young cosmopolitans, talents from all backgrounds and cultures who find inspiration in Italy…