As a sleep coach, I regularly meet people who have “tried everything” to get more sleep. They have read every article on the subject and devoured every tip on the internet and then adjusted and readjusted their routines based on the advice they have found. Many of them are doing all the right things – spending time winding down before bed, curbing screen time, meditating – but still they struggle. The problem is that when it comes to sleep, unlike almost every other area of life, effort is not rewarded. In fact, it is actively punished. The more you try,...