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BMW takes over SG's highest billboard for 7 Series

November 22, 2022
Source: marketing-interactive.com marketing-interactive.com
News Snapshot:
BMW Asia has collaborated with the Orchard Road Business Association (ORBA) to take over the digital billboard on the side of Mandarin Gallery, allowing consumers to experience the new BMW 7 Series. From 7pm to 10pm daily, consumers as far as 1km away will experience the 45-second or 90-second journey through the 7 Series and its latest innovations. Using AR technology, consumers can also participate in various social media contests and experience exciting aspects of the 7 Series. At 100m in height above street level, and 18m in width, BMW said this is the highest billboard in Singapore today. The...
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Tags: AR | ASIA | Automotive | BMW | brand | Business | Chinese | Chinese New Year | digital | energy | energy-saving | entertainment | Facebook | Hitachi | interactive | IT | LED | marketing | MasterCard | media | photo | Singapore | social media | technology | tourism

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