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‘Avatar: The Way of Water’ Seeing $55M Friday, $150M Opening Weekend

News Snapshot:

SATURDAY UPDATE: Refresh for more analysis and chart The box office media will be quick to judge that Avatar: The Way of Water is coming in under its projections, with an opening day of $53M, off from the first day and previews of last year’s Spider-Man: No Way Home‘s $121.9M (the second highest day of the year), and a 3 day weekend between $130M-$150M, vs. No Way Home‘s $260.1M start last year. However, realize that in the case of Avatar, it’s all about the low supply and high demand for premium seats, and that’s exactly how people want to see…

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