It has been another bumper year for TikTok. The short-form video service has earned $12 billion (10.5 billion pounds) in advertising revenue in 2022, with many of its most popular videos featuring music – available to use for free – through its audio library. Viral TikTok videos have meant success for new and established artists alike. Take a look at any week of the Official Charts and you’re bound to see some songs that started their rise on TikTok. It’s no surprise, then, that some industry commentators have declared TikTok “the new radio”. This claim was also made about advertising...