I have made it a habit to check the happenings on various social media platforms. This, I believe, should be standard practice for professors in the Social Sciences disciplines in order to stay updated about the “pulse” of the people. I, then, integrate “what is viral” into my lessons. I find this more effective in engaging my students. One of the things that have gone “viral” recently is the debate on the “luxuriousness” of goods. This happened after Zoe Gabriel, a 17-year-old Singapore-based Filipina teenager, called Charles & Keith a luxury brand. Some netizens questioned Zoe’s claim that a Charles…