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HYBE AI K-Pop Artist MIDNATT Uses AI for Human Purposes

News Snapshot:

In Bang Si-hyuk’s Billboard cover story, the HYBE founder and chairman shared his personal feelings and the first steps the company was taking in preparing for the rise of generative AI in music. “I don’t know how long human artists can be the only ones to satisfy human needs and human tastes,” Bang told Billboard editorial director Hannah Karp, before new details were revealed about “Project L,” HYBE’s first public undertaking with Supertone, the artificial-intelligence audio company that the K-pop corporation acquired through a $36 million investment this past January. After two weeks of online teasers for MIDNATT, described only…

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