Only 1 in 100 international travelers visits Saitama, something this new project, with free in-English help over the phone or Internet, wants to change. It’s safe to say that Saitama has an image problem. The prefecture directly to Tokyo’s north, Saitama seems to live perpetually in the shadow of Japan’s capital, with snickering observers noting the similarity in sound between “Saitama” and “dasai,” the Japanese word for “uncool” or “lame.” Really, though, the better word to describe Saitama would be jimi, which describes something understated and easy to overlook. And overlooked Saitama is. Statistics show that in 2019 (the last...