McDonald’s Hong Kong has partnered up with DDB Group Hong Kong to unveil McNuggets' 40th anniversary campaign, which includes launching a chicken McNuggets art exhibition and creating the first McDonald's-themed metaverse gaming experience. This comes as chicken McNuggets have earned their place in pop culture over the past 40 years, with Usain Bolt famously ate 100 McNuggets each day of the Beijing Olympics, and when Rick and Morty revived an old McNuggets dipping sauce. The campaign aims to celebrate the brand's iconic status by creating a large-scale shared pop culture experience fueled by McNuggets. The campaign first places McNuggets inside…