TikTok is gearing up to join Chinese titans Shein and Temu in competing for a share of the global e-commerce market. The short-form video-sharing platform is prepar ing to launch a program that will help Chinese merchants sell goods to the US and beyond , the The Wall Street Journal repor ted yesterday (July 25). Cast in the same mould as Amazon’s “Sold By Amazon” program, TikTok will provide a range of services to sellers, including storage, marketing, transactions, and logistics, according to Semafor, which had first reported on the opening of the US shop last month. Advertisement A full-fledged...