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As Polls Near, BJP Goes Full Throttle on Facebook Ads, Leaving Corporates Behind: Data

Source: news18.com news18.com
News Snapshot:

When it comes to modern-day elections, they are fought as much on social media as on the field doing door-to-door campaigns. In the age when an average Indian spends more time on his or her mobile phone, busy ‘liking’ or ‘posting’ photos or life updates, political parties have also shifted focus on spending more on Facebook ads. Data obtained by News18 suggest that in the last 30 days, the top spender on Facebook ads is the ruling Bharatiya Janata Party (BJP), leaving behind corporate giants like Axis Bank or Discovery+ channel. In fact, the top three spenders in India are…

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