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BMW uses Fortnite's virtual worlds to tease its upcoming iX2 EV model

October 7, 2023
Source: techradar.com techradar.com
News Snapshot:
It is not uncommon for cars to feature in video games. After all, who doesn’t remember manically piloting a Ferrari Testarossa Spider in Sega’s iconic Outrun game? But BMW has leveraged the power on online gaming’s massive audiences to introduce the uninitiated to its upcoming all-electric iX2 model. The German brand announced that it is the first to introduce a Car Creator in Fortnite. To do so, BMW created a virtual city of the future with the island "Hypnopolis", which is fully explorable by Fortnite players, while a bespoke storyline has been created that (you guessed it) heavily revolves around...
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Tags: blockchain | BMW | brand | car | Chinese | communication | credit | development | digital | electric vehicle | EV | game | games | German | headquarters | IT | Nvidia | online | plant | power | president | start-up | vehicle | video

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