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Mint Primer: Return of Indian tech brands: Is it for real this time?

April 29, 2025
Source: livemint.com livemint.com
News Snapshot:
Lava, which accounts for 1% of all smartphones sold in India, aims to capture 10% of the market within five years. Lava isn’t alone: of late, Indian brands Micromax, BPL and Onida are all seeing a slow uptick in sales and recognition again. What is leading to their return? Also Read | Why Pakistan’s trade ban is more sound than fury Is this comeback a sudden affair? The return to favour of homegrown technology and electronics brands has been on the cards for more than five years now. Micromax, which in June 2014 had led the overall mobile phone sales...
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